When you look at the combined 70 percent smartphone market share of Android and Apple in the U.S. compared to Microsoft’s measly and shrinking 6 percent, it seems like it’s game over before it really began for Windows Phone. Windows Phone is a decent mobile OS, even promising, but so far it has failed to capture the hearts and minds of developers or consumers. Can Microsoft do anything to change that and will it involve tying Windows Phone more tightly to its next desktop operating system, Windows 8?
There are some clues that this is exactly what Microsoft is planning to do. When we first saw the preview videos of Windows 8, with its touch and tile-based interface, people thought immediately of Windows Phone, which has a very similar looking interface. Instead of app icons, both use tiles which can display data and images from the underlying apps without opening them. The tiles themselves become a dashboard displaying the realtime data behind every app.